Please see the attached doc for better formatting of the job
About Paul…
Paul Rohde is a senior executive coach, behavioral scientist, and tech entrepreneur with a compelling personal journeyfrom a supermarket cashier to a senior executive coach with a Ph.D. from the London School of Economics. His upcoming book, Beyond Habit: The Literacy of Transformation in Life and Business, introduces the groundbreaking concept of Behaviour Change Literacy (BCL).
Job Description
We are seeking an top-tier journalist writer to craft and publish a highly engaging article that will achieve significant visibility (targeting 100,000+ views) in one of the following top-tier outlets:
The New York Times
Time Magazine
Forbes
Fast Company
The Economist
The Guardian
The Atlantic
Harvard Business Review
Psychology Today
Success Magazine
Inc. Magazine
Key Responsibilities
– Collaborate closely with Paul Rohde to develop a compelling, high-quality article that encapsulates the core themes of his upcoming book, focusing on Behaviour Change Literacy (BCL). We read all the habit books, but did we all get rid of all our bad habits or have all the good ones? We do not. The article should:
+ Clearly explain the concept of Behaviour Change Literacy and how it goes beyond traditional habit formation to enable profound personal and organizational transformation.
+ Weave in Pauls inspiring journey from a supermarket cashier to a behavioral scientist and executive coach, illustrating the practical application of BCL principles.
+ Highlight Key Concepts
1. Emotional Literacy: Discuss the importance of understanding and managing emotions in the transformation process.
2. Cognitive Literacy: Explain how reshaping thought patterns contributes to sustainable change.
3. Operational Literacy: Emphasize the integration of emotional and cognitive insights into actionable strategies.
+ Offer actionable advice or techniques that readers can immediately apply to initiate meaningful change in their lives or organizations.
– Incorporate case studies or anecdotes from Pauls coaching experiences to demonstrate the effectiveness of BCL in various contexts.
– Tie the content to contemporary issues such as navigating change in uncertain times, overcoming digital distractions, and fostering resilience.
– Use a tone that is both authoritative and relatable, inspiring readers to take action and explore the concepts further.
– Leverage your connections and expertise to pitch and secure publication in one of the specified outlets.
– Ensure the content is optimized for maximum reader engagement and shareability.
– Maintain consistency with Paul Rohde’s voice and brand identity.
Qualifications
– Demonstrable success in publishing high-impact articles in major outlets, preferably among those listed.
– Exceptional ability to write engaging, clear, and insightful content on topics related to personal development, behavioral science, and business leadership.
– Established relationships with editors or decision-makers at top-tier publications.
– Ability to develop and execute a plan to achieve high visibility and reader engagement.
– Comfortable working collaboratively while also taking initiative.
– Strong understanding of psychology, behavior change, and personal transformation narratives.
How to Apply
Please submit the following:
1. Cover Letter: Briefly explain your approach to this project and why you’re a good fit.
2. Resume/CV: Highlight relevant experience and achievements.
3. Writing Samples: Include links or attachments of at least two articles you’ve published in major outlets that have garnered significant attention.
Compensation
– Fee Structure: Rates are negotiable based on experience and proposed strategy.
– Payment Terms: Details to be discussed during the interview process.
Application Deadline: 11.10.2024
Additional Information
– Project Timeline: The goal is to have the article published within the next three weeks.
– Confidentiality: Applicants must be willing to sign a Non-Disclosure Agreement.
Detailed Content Expectations:
To ensure the article meets our goals for impact and reach, we have outlined specific content expectations:
1. Core Themes to Address:
– Beyond Habit Formation
Critique the limitations of focusing solely on habits for personal and professional development.
Explain why a deeper understanding of behavior change is necessary in today’s rapidly changing world.
– Introduction to Behaviour Change Literacy (BCL)
Define BCL and its three dimensions: Emotional, Cognitive, and Operational Literacy.
Discuss how BCL provides a holistic framework for sustainable transformation.
– Paul Rohdes Personal Journey
Share compelling anecdotes from Paul’s life that illustrate the practical application of BCL principles.
Highlight how his experiences shaped the development of the BCL framework.
– Practical Applications of BCL
Provide real-life examples of how individuals and organizations have benefited from applying BCL.
Offer actionable tips or strategies that readers can implement immediately.
– Navigating Modern Challenges
Address issues such as digital addiction, information overload, and the need for adaptability.
Discuss how BCL equips individuals to overcome these challenges.
2. Style and Tone
– Engaging Narrative
Use storytelling techniques to captivate readers and make complex concepts accessible.
Balance academic insights with relatable language.
– Authoritative Voice
Position Paul as a thought leader with credible expertise.
Ensure the content reflects a deep understanding of behavioral science.
– Inspirational and Motivational
Encourage readers to reflect on their own potential for transformation.
Use uplifting language that inspires action.
3. Audience Considerations:
– Target Audience
Business leaders, executives, personal development enthusiasts, coaches, consultants, entrepreneurs, and innovators.
– Relevance
Align the content with the interests and challenges faced by the target audience.
Emphasize the practical benefits of adopting BCL in personal and professional contexts.
4. Publication Alignment
– Customization
Tailor the article to fit the editorial style and audience preferences of the chosen publication.
Incorporate any specific guidelines or themes relevant to the outlet.
– SEO and Shareability
Utilize keywords and phrases that enhance searchability.
Craft headlines and subheadings that encourage clicks and shares.
5. Call-to-Action
– Engagement Opportunities
Invite readers to learn more about BCL by visiting Paul’s website or subscribing to his newsletter.
Encourage participation in upcoming workshops, webinars, or events.
– Pre-Order Information
If appropriate, provide details on how readers can pre-order the book.
Project Goals:
– Achieve High Visibility: Reach or exceed 100,000 views, leveraging the publication’s platform and audience.
– Establish Thought Leadership: Position Paul Rohde as a leading voice in the field of behavioral science and personal transformation.
– Drive Engagement: Generate interest in the upcoming book and related offerings.
Encourage social media shares, comments, and discussions around BCL.
We look forward to receiving your expression of interest and exploring how we can collaborate to bring Pauls story and expertise to a wide audience
To apply for this job please visit topsiksha.com.
