What Youll Do
The Consumer Insights & Marketing Analytics Product Owner is responsible for delivering end-to-end data products. You will act as a SME on our team for the Consumer Insights & Marketing subject area…
You are tasked with not only developing data pipelines, warehouses, analytical solutions, but also to establish relationships with Marketing Services executive leadership and representing D&A Technologies org on key strategic efforts. You will spend half of your time with the engineering team and the other half with Marketing & PACS, Marketing Transformation office (MTO) and Marketing Technologies to understand business problems and gathering market intelligence.
Partner closely with Marketing Services, Marketing Technologies & MTO organizations to understand priorities and ensure data solutions are in place to meet ongoing demands and changing.
Act as trusted advisor and establish great rapport with other product managers, business partners, cross-functional stakeholders and engineering teams, to maintain high levels of visibility, efficiency, and collaboration.
Create and maintain the current and target data integration, architecture and platform roadmaps, reference material and design diagrams.
Enable product vision from product management and operations teams into actionable product roadmap and releases.
Support the marketing and analytics strategy that will allow Consumer Insight Measurement and Analytics (CIMA) to improve efficiency and capabilities.
Work with the product managers, business stakeholders and operations teams to understand product discovery/definition and convert to actionable items on the backlog.
Prioritize and sequence the backlog through feature mapping, user story creation, definition of acceptance criteria and document it in tool.
Write effective user stories with SMART goals.
Stay attuned to evolving consumer and marketing technology/media trends
Ensure the business and engineering team is working on stories that maximize value.
Assist in enriching the data collateral, such as metadata, quality profiling, DataOps and FinOps.
Coach & develop the next generation of engineering talent on consumer insights and marketing analytics subject area.
Required Qualifications
10+ years of experience in delivering BI and advanced analytics solutions in Marketing and Sales Analytics & Optimization (MSAO) and CIMA.
5+ years of work experience writing Product Discovery/Definition for software in a Product Owner role.
Able to work effectively in a highly complex matrix environment, with a proven ability to influence without formal authority and achieve results through people.
Deep understanding of marketing domain and datasets (covering CDPs, DMPs, DAMs and DTC eCommerce), customer surveys and segmentation, data analytics and modeling.
Experience with Lift analysis, Marketing Mix Modeling and Forecasting, Attribution, analyzing campaign effectiveness, conversion rates etc.
Experience working with 3rd party data from aggregators like Nielsen, Kantar, Ipsos etc.
Proficiency in media platforms and 3rd Party Tools (Google Adwords, DoubleClick, MediaMath, Bing Ads, ExactTarget, Hitwise, BrightEdge, Facebook, etc.) and digital channels (Search, Display, Social, Video and Email)
Proven experience in automating data life cycle management.
Experience in the beverage or consumer goods industry is a plus.
Experience in Agile development including Scrum and lean techniques.
SkillsAgile Methodology; Influencing; Microsoft Azure; Risk Mitigation Strategies; Business Processes; Strategic IT; Change Management; Process Improvement Plans; Negotiation; Business Value Creation; Project Management
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